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Purchase Constraint Analysis: An Alternative Perspective for Marketers
6 references·0 citing·20 second hop
Purchase Constraint Analysis: An Alternative Perspective for Marketers (1980)Purchase Constraint Analysis: An Alternat…A Theory of Marketing (2006)A Theory of MarketingSituational Variables and Consumer Behavior (1975)Situational Variables and Con…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorComparative marketing : wholesaling in fifteen countries (1963)Comparative marketing : whole…Cognitive structure and attitudinal affect. (1956)Cognitive structure and attit…Projective Techniques in Marketing Research (1950)Projective Techniques in Mark…Statistical principles in experimental design. (1962)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Toward a General Theory of Action. (1952)Integration theory and attitude change. (1971)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Attitude change: Multiple roles for persuasion variables. (1998)A Construct for Comparative Marketing Research (1966)Manufacturer – Distributor Relationships: A Sellers′ versus Buyers′ Market Perspective (1989)Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different? (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)An Alternative Paradigm for Marketing Theory (1984)Relationship marketing in three dimensions (1998)Discovering market networks (2006)Identification of Determinant Attributes: A Comparison of Methods (1971)Replications and extensions in marketing: Rarely published but quite contrary (1994)Cognitive and Affective Reactions of U.S. Consumers to Global Brands (2008)
this work references cited by second hop

References

  • 1971The Theory of Buyer Behavior2,797 cited
  • 1975Situational Variables and Consumer Behavior1,645 cited
  • 1956Cognitive structure and attitudinal affect.1,065 cited
  • 1950Projective Techniques in Marketing Research276 cited
  • 2006A Theory of Marketing58 cited
  • 1963Comparative marketing : wholesaling in fifteen countries45 cited

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