Article1971

Identification of Determinant Attributes: A Comparison of Methods

301 citations0/0 files storedJournal of Marketing Research

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Economic and Environmental Valuation Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

Not all product attributes are equally important in determining consumer preferences. This article distinguishes determinant attributes from nondeterminant ones and presents a cross-validation method for testing alternative approaches to identifying these key attributes.

Citations in this library

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References

1957The Measurement of Meaning 1971The Theory of Buyer Behavior 1968Readings in Attitude Theory and Measurement 1988Handbook of Multivariate Experimental Psychology 1956Cognitive structure and attitudinal affect.1968Determinant Buying Attitudes: Meaning and Measurement 1950Projective Techniques in Marketing Research 1950Statistical Methods in Research

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