Determinant Buying Attitudes: Meaning and Measurement

James H. Myers · Mark I. Alpert

381 citations0/0 files storedJournal of Marketing

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Consumer Retail Behavior Studies

Abstract

Which attitudes are related to purchasing decisions? In this article the authors argue that out of many possible attitudes only a few really relate to or “determine” buying behavior. These attitudes are defined in this article and methods of measuring them are discussed.

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