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Determinant Buying Attitudes: Meaning and Measurement
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  • 2013Destination Marketing Organizations and destination marketing: A narrative analysis of the literature781 cited
  • 2010Destination Competitiveness: An Analysis of Determinant Attributes763 cited
  • 1973Perceived Risk and Its Components: A Model and Empirical Test740 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1991Analysing Service Quality in the Hospitality Industry Using the SERVQUAL Model661 cited
  • 1997A Sensitivity Analysis Approach for Some Deterministic Multi‐Criteria Decision‐Making Methods*620 cited
  • 1999Consumer research in the restaurant environment, Part 1: A conceptual model of dining satisfaction and return patronage386 cited
  • 1971Identification of Determinant Attributes: A Comparison of Methods301 cited
  • 1986The Role of Attention in Mediating the Effect of Advertising on Attribute Importance292 cited
  • 1992Consumer Choice and Segmentation in the Restaurant Industry285 cited
  • 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising284 cited
  • 2001The impact of satisfaction and payment equity on cross-buying276 cited
  • 2010Brand personality appeal: conceptualization and empirical validation238 cited

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1999
Using means‐end structures for benefit segmentation
224 cited
  • 2008Shopping streets versus shopping malls – determinants of agglomeration format attractiveness from the consumers' point of view196 cited
  • 1992Marketplace Lodging Needs of Mature Travelers194 cited