Customer-Oriented Approaches to Identifying Product-Markets

George S. Day · Allan D. Shocker · Rajendra K. Srivastava

426 citations0/0 files storedJournal of Marketing

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Consumer Market Behavior and Pricing Business Strategies and Innovation Customer churn and segmentation

Abstract

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

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1972Conditional logit analysis of qualitative choice behavior 2025Advances in Consumer Research 1971Industrial Market Structure and Economic Performance.1975Situational Variables and Consumer Behavior

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