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Mark I. Alpert · Study

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Mark I. Alpert

16 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0002-9659-7889

h-index13

i1014

Citations1,953

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Most cited in this library

Determinant Buying Attitudes: Meaning and Measurement1968 · 381 citations
Music influences on mood and purchase intentions1990 · 311 citations
Identification of Determinant Attributes: A Comparison of Methods1971 · 301 citations
Purchase occasion influence on the role of music in advertising2003 · 203 citations
A Customer-Oriented Approach for Determining Market Structures1984 · 193 citations

Works

16 shown

Traditional decision-oriented approaches : attitude, information-processing, and features-perceptions-affect models

Sage eBooks·2015·6 authors·book

0citations

Purchase occasion influence on the role of music in advertising

Journal of Business Research·2003·3 authors

203citations

Contributions From a Musical Perspective on Advertising and Consumer Behavior

ACR North American Advances·1991·2 authors

26citations

Music influences on mood and purchase intentions

Psychology and Marketing·1990·2 authors

311citations

Background Music As an Influence in Consumer Mood and Advertising Responses

ACR North American Advances·1989·2 authors

85citations

Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products

Journal of Advertising·1987·2 authors

113citations

A Customer-Oriented Approach for Determining Market Structures

Journal of Marketing·1984·3 authors·Open access

193citations

The Relative Effectiveness of One-Sided and Two-Sided Communication For Mass Transit Advertising

ACR North American Advances·1978·2 authors

14citations

Semantic Confusion in Attitude Research: Salience Vs. Importance Vs. Determinance

ACR North American Advances·1977·2 authors

91citations

"Fitting Branch Locations, Performance Standards, and Marketing Strategies": A Clarification

Journal of Marketing·1974·2 authors

14citations

SEGMENTING A TRANSPORTATION MARKET BY DETERMINANT ATTRIBUTES OF MODAL CHOICE

Texas ScholarWorks (Texas Digital Library)·1973·2 authors·report·Open access

13citations

PASSENGER TRAVEL PATTERNS AND MODE SELECTION IN TEXAS: AN EVALUATION

·1973·3 authors

5citations

Personality and the Determinants of Product Choice

Journal of Marketing Research·1972·1 author

43citations

Identification of Determinant Attributes: A Comparison of Methods

Journal of Marketing Research·1971·1 author

301citations

Identification of Determinant Attributes: A Comparison of Methods

Journal of Marketing Research·1971·1 author

160citations

Determinant Buying Attitudes: Meaning and Measurement

Journal of Marketing·1968·2 authors

381citations