References

No references inside the corpus for this window.

Cited by

• 2000The Domain and Conceptual Foundations of Relationship Marketing374 cited
• 2005A history of schools of marketing thought322 cited
• 1988How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era"309 cited
• 1999Strategic Marketing and the Resource Based View of the Firm307 cited
• 1994The Development and Emergence of Services Marketing Thought281 cited
• 2012A history of the concept of branding: practice and theory242 cited
• 2005SUPPLY CHAIN MANAGEMENT: THE PURSUIT OF A CONSENSUS DEFINITION222 cited
• 2011Knowledge structure in international marketing: a multi-method bibliometric analysis220 cited
• 2010Sustainability marketing — An innovative conception of marketing217 cited
• 2014Social Marketing208 cited
• 2013Elevating marketing: marketing is dead! Long live marketing!192 cited
• 1998Another Discipline for the Market Economy: Marketing as a Performative Knowledge and Know-How for Capitalism190 cited
• 1980Historical Research in Marketing188 cited
• 2005Periodization in Marketing History184 cited
• 2008Co-creating Second Life