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A holistic market conceptualization · Study

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ArticleA holistic market conceptualization

Cristina Mele2014

Article2014

A holistic market conceptualization

Cristina Mele · Jaqueline Pels · Kaj Storbacka

154 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Management and Organizational Studies Marketing and Advertising Strategies Service and Product Innovation

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields 1990Institutions, Institutional Change and Economic Performance 2004The iron cage revisited institutional isomorphism and collective rationality in organizational fields 1991Institutions, Institutional Change and Economic Performance 1937The Nature of the Firm 2003The Theory of Economic Development 1994The Commitment-Trust Theory of Relationship Marketing 1984The Constitution of Society. Outline of the Theory of Structuration

Cited by

2019In pursuit of an effective B2B digital marketing strategy in an emerging market 2018Markets changing, changing markets: Institutional work as market shaping 2019Actor engagement, value creation and market innovation 2020Market innovation: A literature review and new research directions 2019The role of public procurement in the formation of markets for innovation 2015

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Year2014

Typearticle

Published2014-04-19

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations154

Files0 public / 0

ShelfManagement and Organizational Studies

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doi10.1007/s11747-014-0383-8

openalex_workW1974636593

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