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Kaj Storbacka · Study
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Author
Kaj Storbacka
38 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-1360-4167
Works
38 shown
A configurational approach to understanding relationship characteristics in differing levels of servitization
Industrial Marketing Management
·
2023
·
2 authors
·
Open access
20
citations
Market-shaping: navigating multiple theoretical perspectives
AMS Review
·
2021
·
2 authors
55
citations
The changing role of marketing: transformed propositions, processes and partnerships
AMS Review
·
2020
·
2 authors
·
Open access
17
citations
Adoption of digital sales force automation tools in supply chain: Customers' acceptance of sales configurators
Industrial Marketing Management
·
2020
·
4 authors
·
Open access
85
citations
Networks, ecosystems, fields, market systems? Making sense of the business environment
Industrial Marketing Management
·
2020
·
3 authors
·
Open access
207
citations
Don't adapt, shape! Use the crisis to shape your minimum viable system – And the wider market
Industrial Marketing Management
·
2020
·
2 authors
·
Open access
114
citations
Value propositions as market-shaping devices: A qualitative comparative analysis
Industrial Marketing Management
·
2019
·
5 authors
·
Open access
73
citations
Actor engagement, value creation and market innovation
Industrial Marketing Management
·
2019
·
1 author
134
citations
Capabilities for market-shaping: triggering and facilitating increased value creation
Journal of the Academy of Marketing Science
·
2019
·
3 authors
271
citations
Markets changing, changing markets: Institutional work as market shaping
Marketing Theory
·
2018
·
3 authors
146
citations
Shaping service ecosystems: exploring the dark side of agency
Journal of service management
·
2018
·
6 authors
115
citations
Is your industrial marketing work working? Developing a composite index of market change
Industrial Marketing Management
·
2018
·
3 authors
·
Open access
58
citations
Theorizing with managers: how to achieve both academic rigor and practical relevance?
European Journal of Marketing
·
2017
·
4 authors
·
Open access
92
citations
Actor engagement as a microfoundation for value co-creation
Journal of Business Research
·
2016
·
5 authors
771
citations
The organizational implications of implementing key account management: A case-based examination
Industrial Marketing Management
·
2015
·
2 authors
63
citations
Managing Co‐creation Design: A Strategic Approach to Innovation
British Journal of Management
·
2015
·
4 authors
517
citations
Learning with the market: Facilitating market innovation
Industrial Marketing Management
·
2014
·
2 authors
116
citations
A new perspective on market dynamics
Marketing Theory
·
2014
·
8 authors
137
citations
A holistic market conceptualization
Journal of the Academy of Marketing Science
·
2014
·
3 authors
154
citations
Management of customer assets for increased value capture in business markets
Management Decision
·
2014
·
2 authors
18
citations
Solution business models: Transformation along four continua
Industrial Marketing Management
·
2013
·
4 authors
·
Open access
183
citations
Market futures/future markets: Research directions in the study of markets
Marketing Theory
·
2012
·
10 authors
·
Open access
77
citations
Strategic account management programs: alignment of design elements and management practices
Journal of Business and Industrial Marketing
·
2012
·
1 author
81
citations
Designing Business Models for Value Co-Creation
Review of marketing research
·
2012
·
4 authors
·
chapter
127
citations
A solution business model: Capabilities and management practices for integrated solutions
Industrial Marketing Management
·
2011
·
1 author
467
citations
Markets as configurations
European Journal of Marketing
·
2011
·
2 authors
134
citations
Management Practices in Solution Sales—A Multilevel and Cross-Functional Framework
Journal of Personal Selling and Sales Management
·
2011
·
3 authors
·
Open access
79
citations
Co-creation: a typology and conceptual framework
·
2011
·
3 authors
48
citations
Practices as Markets: Value Co-Creation in E-Invoicing
Australasian Marketing Journal (AMJ)
·
2010
·
3 authors
141
citations
Scripting markets: From value propositions to market propositions
Industrial Marketing Management
·
2010
·
2 authors
220
citations
Business model design: conceptualizing networked value co‐creation
International Journal of Quality and Service Sciences
·
2010
·
2 authors
348
citations
The changing role of sales: viewing sales as a strategic, cross‐functional process
European Journal of Marketing
·
2009
·
4 authors
·
Open access
147
citations
Customer relationships and the heterogeneity of firm performance
Journal of Business and Industrial Marketing
·
2009
·
2 authors
102
citations
Co-creating brands: Diagnosing and designing the relationship experience
Journal of Business Research
·
2008
·
4 authors
696
citations
Managing the co-creation of value
Journal of the Academy of Marketing Science
·
2007
·
3 authors
3,467
citations
Customer Profitability: Analysis and Design Issues
Sage eBooks
·
2000
·
1 author
·
chapter
68
citations
Segmentation based on customer profitability — retrospective analysis of retail bank customer bases
Journal of Marketing Management
·
1997
·
1 author
157
citations
Managing Customer Relationships for Profit: The Dynamics of Relationship Quality
International Journal of Service Industry Management
·
1994
·
3 authors
1,185
citations