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Elevating marketing: marketing is dead! Long live marketing! · Study

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ArticleElevating marketing: marketing is dead! Long live marketing!

Frederick E. Webster2013

Article2013

Elevating marketing: marketing is dead! Long live marketing!

Frederick E. Webster · Robert F. Lusch

192 citations·0/0 files stored·Journal of the Academy of Marketing Science

No readable copy stored yet — this record is metadata only.

Service and Product Innovation Marketing and Advertising Strategies Corporate Social Responsibility and Sustainability

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 192 citations exist upstream.

References

1960The Problem of Social Cost 2003Evolving to a New Dominant Logic for Marketing 2012The Practice of Management 1992The Changing Role of Marketing in the Corporation 1995The Comparative Advantage Theory of Competition 2013World happiness report [2012]1993From value chain to value constellation: designing interactive strategy.1969Broadening the Concept of Marketing

Cited by

2017The Digital Entrepreneurial Ecosystem 2020Networks, ecosystems, fields, market systems? Making sense of the business environment 2017A systems perspective on markets – Toward a research agenda 2016Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects 2017Business models as service strategy 2014A holistic market conceptualization 2017A Service Perspective for Human Capital Resources: A Critical Base for Strategy Implementation 2017Feed People First

Details

Year2013

Typearticle

Published2013-01-28

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations192

Files0 public / 0

ShelfService and Product Innovation

Identifiers

doi10.1007/s11747-013-0331-z

openalex_workW1971106437

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