Historical Research in the Journal of Macromarketing , 1981–2005

D.G. Brian Jones · Eric H. Shaw

43 citations0/0 files storedJournal of Macromarketing

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American History and Culture Marketing and Advertising Strategies Business and Management Studies

Abstract

This article examines the development of historical research in the Journal of Macromarketing during the first twenty-five years of the journal's publication. Historical research has been an important part of the journal, especially since 1994, and the journal has been instrumental in nurturing historical research in marketing. Seventy-five historical publications were reviewed. The nature and scope of that historical research in the journal is described as it has changed over time .

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1990Basic Content Analysis 1976The History of Marketing Thought 2007Handbook of qualitative research methods in marketing 1958Marketing and Economic Development 2005Services in Society and Academic Thought: An Historical Analysis 2002Handbook of Marketing 1980Historical Research in Marketing 2005Periodization in Marketing History

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