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Activation Research: Psychobiological Approaches in Consumer Research · Study

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ArticleActivation Research: Psychobiological Approaches in Consumer Research

Werner Kroeber-Riel1979

Article1979

Activation Research: Psychobiological Approaches in Consumer Research

Werner Kroeber-Riel

264 citations·0/0 files stored·Journal of Consumer Research

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Consumer Behavior and Market Dynamics Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1960Conflict, arousal, and curiosity.1976Some Internal Psychological Factors Influencing Consumer Choice 1973Consumer Choice Behavior. A Cognitive Theory 1970Learning, Language, and Cognition 1977The Female Role in Advertisements: Some Experimental Evidence 1972Advertisement Complexity and Looking Time 1975Cognition and Peripheralist—Centralist Controversies in Motivation and Emotion 1975Introduction to Physiological Psychology

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2009The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies 1989Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research 1989Pour un développement des mesures de l'affectif en marketing: Synthèse des prérequis 1986Expanding the Ontology and Methodology of Research on the Consumption Experience 2004The consequences of unmet needs: the evolving role of motivation in consumer research 2007

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Year1979

Typearticle

Published1979-03-01

VenueJournal of Consumer Research

ISSN-L0093-5301

Languageen

Citations264

Files0 public / 0

ShelfConsumer Behavior and Market Dynamics

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doi10.1086/208736

openalex_workW2118936432

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The application of physiological observation methods to emotion research

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