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Activation Research: Psychobiological Approaches in Consumer Research

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1989Pour un développement des mesures de l'affectif en marketing: Synthèse des prérequis154 cited
2004The consequences of unmet needs: the evolving role of motivation in consumer research141 cited
2007The application of physiological observation methods to emotion research91 cited
1988

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Nonverbal Communication

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2019Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products82 cited

1994Process Tracing of Emotional Responses to TV Ads: Revisiting the Warmth Monitor63 cited

1991A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising61 cited

2012Opening the “black box” of electrodermal activity in consumer neuroscience research.56 cited

2012Applying Psychophysiological Measures to Marketing and Advertising Research Problems44 cited

2014The Impact of Stress on Consumers' Willingness to Pay43 cited

1993Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?43 cited

1987Le comportement de l'acheteur: voies d'études pour les années à venir40 cited

1985The Distraction Hypothesis and Radio Advertising37 cited