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A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising · Study

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ArticleA Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising

Judith A. Wiles1991

Article1991

A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising

Judith A. Wiles · T. Bettina Cornwell

61 citations·0/0 files stored·Current Issues and Research in Advertising

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Emotion and Mood Recognition Marketing and Advertising Strategies Psychometric Methodologies and Testing

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1983Advances in Consumer Research 1980Emotion: A Psychoevolutionary Synthesis 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1987The Power of Feelings in Understanding Advertising Effects 1986Affective Responses Mediating Acceptance of Advertising

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Details

Year1991

Typearticle

Published1991-03-01

VenueCurrent Issues and Research in Advertising

ISSN-L0163-3392

Languageen

Citations61

Files0 public / 0

ShelfEmotion and Mood Recognition

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doi10.1080/01633392.1991.10504968

openalex_workW2040079917

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