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A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising
16 references·0 citing·37 second hop
A Review of Methods Utilized in Measuring Affect, Feelings, and Emotion in Advertising (1991)A Review of Methods Utilized in Measuring…Social Psychophysiology (1992)Social PsychophysiologyThe Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The Effects of Over Head Movements on Persuasion: Compatibility and Incompatibility of Responses (1980)The Effects of Over Head Move…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…The Emotions: Facts, Theories and a New Model (1964)The Emotions: Facts, Theories…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Statistical principles in experimental design. (1962)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Atmospherics as a Marketing Tool (1974)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)Understanding Attitudes and Predicting Social Behavior (1980)Attitude toward the Site (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Advertising Value and Advertising on the Web (1996)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Patterns of cognitive appraisal in emotion. (1985)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1964The Emotions: Facts, Theories and a New Model708 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 1980The Effects of Over Head Movements on Persuasion: Compatibility and Incompatibility of Responses

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  • 1992Social Psychophysiology470 cited
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