Atmospherics as a Marketing Tool

Journal of Retailing· 1974-01-01· article· 2,541 citationsclosed

Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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Philip Kotler (1974). Atmospherics as a Marketing Tool. Journal of Retailing.

@article{philip1974atmospherics,
  title  = {Atmospherics as a Marketing Tool},
  author = {Kotler, Philip},
  year   = {1974},
  journal = {Journal of Retailing}
}

Citations in this library

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