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Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross

Journal of Business Research· 1991-03-01· article· 4,924 citationsclosed

Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

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Jagdish N. Sheth, Bruce I. Newman, Barbara L. Gross (1991). Why we buy what we buy: A theory of consumption values. Journal of Business Research. https://doi.org/10.1016/0148-2963(91)90050-8

@article{n1991why,
  title  = {Why we buy what we buy: A theory of consumption values},
  author = {Sheth, Jagdish N. and Newman, Bruce I. and Gross, Barbara L.},
  year   = {1991},
  journal = {Journal of Business Research},
  doi    = {10.1016/0148-2963(91)90050-8}
}

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References

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