In Defense of Bumbling

Abstract

Throughout its history, consumer research has expressed nonuniform levels of affinity for alternative scientific styles. Fondness for the theory-oriented hypothetico-deductive approach has been understandably high, as there is much to recommend it. However, no approach is without shortcomings, and alternative approaches may offer unique avenues to knowledge development. The observations contained in this article are meant to illustrate some disadvantages of a monolithic view and, in so doing, foster tolerance of a research style that has been less favorably received.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 60 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.