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Steven J. Lysonski · Study
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Author
Steven J. Lysonski
37 works
· latest 2016
· 3 institutions
cluster: provisional
Works
37 shown
Finding Cross-National Consistency: Use of G-Theory to Validate Acculturation to Global Consumer Culture Measure
Journal of Global Marketing
·
2016
·
2 authors
20
citations
Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers ’ Perceptions
·
2015
·
1 author
15
citations
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture
Psychological Reports
·
2015
·
2 authors
18
citations
Receptivity of young Chinese to American and global brands: psychological underpinnings
Journal of Consumer Marketing
·
2014
·
1 author
23
citations
Nigeria in transition: acculturation to global consumer culture
Journal of Consumer Marketing
·
2013
·
2 authors
64
citations
The Sales Manager As a Boundary Spanner: A Role Theory Analysis
Journal of Personal Selling and Sales Management
·
2013
·
2 authors
48
citations
Consumer decision making styles in retailing: evolution of mindsets and psychological impacts
Journal of Consumer Marketing
·
2013
·
2 authors
153
citations
Beyond service attributes: do personal values matter?
Journal of Services Marketing
·
2011
·
3 authors
99
citations
Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers
Journal of Consumer Marketing
·
2010
·
2 authors
155
citations
How Offshore Outsourcing is Perceived: Why Do Some Consumers Feel More Threatened?
Journal of International Consumer Marketing
·
2008
·
2 authors
40
citations
A double‐edged sword: understanding vanity across cultures
Journal of Consumer Marketing
·
2008
·
2 authors
91
citations
Digital piracy of MP3s: consumer and ethical predispositions
Journal of Consumer Marketing
·
2008
·
2 authors
193
citations
Impedance to Globalization
Journal of Global Marketing
·
2006
·
2 authors
27
citations
Examining the cross-national applicability of multi-item, multi-dimensional measures using generalizability theory
Journal of International Business Studies
·
2006
·
4 authors
·
Open access
49
citations
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Journal of Financial Services Marketing
·
2004
·
4 authors
148
citations
Cultural values and important possessions: a cross-cultural analysis
Journal of Business Research
·
2002
·
4 authors
86
citations
Does Vanity Describe Other Cultures? A Cross‐Cultural Examination of the Vanity Scale
Journal of Consumer Affairs
·
2001
·
3 authors
99
citations
Business‐to‐business marketing Service recovery and customer satisfaction issues with ocean shipping lines
European Journal of Marketing
·
2000
·
3 authors
·
Open access
110
citations
Testing the SERVQUAL scale in the business‐to‐business sector: The case of ocean freight shipping service
Journal of Services Marketing
·
1999
·
3 authors
·
Open access
160
citations
Vanity and Advertising: a Study of the Impact of Appearance-Related, Sex, and Achievement Appeals
ACR North American Advances
·
1999
·
4 authors
19
citations
A Cross-National Investigation of Student Attitudes toward Personal Selling: Implications for Marketing Education
Journal of Marketing Education
·
1998
·
2 authors
23
citations
Advertising Beliefs and Attitudes: Are Students and General Consumers Indeed Different?
e-Publications@Marquette (Marquette University)
·
1997
·
4 authors
·
Open access
23
citations
Consumer decision‐making styles: a multi‐country investigation
European Journal of Marketing
·
1996
·
3 authors
325
citations
Environmental uncertainty and organizational structure: a product management perspective
Journal of Product & Brand Management
·
1995
·
3 authors
40
citations
Gender Representations
Journal of Euromarketing
·
1994
·
2 authors
33
citations
An Exploration of the Quantity Surcharge Concept in Greece
European Journal of Marketing
·
1993
·
2 authors
23
citations
Cross‐Cultural Generalizability of a Scale for Profiling Consumers' Decision‐Making Styles
Journal of Consumer Affairs
·
1993
·
3 authors
227
citations
Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General
Journal of Consumer Research
·
1993
·
4 authors
287
citations
Strategic marketing planning, environmental uncertainty and performance
International Journal of Research in Marketing
·
1992
·
2 authors
34
citations
Understanding Cross-Cultural Student Perceptions of Advertising in General: Implications for Advertising Educators and Practitioners
Journal of Advertising
·
1991
·
3 authors
72
citations
A cross-cultural comparison of the ethics of business students
Journal of Business Ethics
·
1991
·
2 authors
201
citations
Ethical myopia: The case of ?framing? by framing
Journal of Business Ethics
·
1991
·
3 authors
22
citations
Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions
International Journal of Advertising
·
1990
·
2 authors
60
citations
Boundary Role Spanning Behavior, Conflicts and Performance of Industrial Product Managers
Journal of Product Innovation Management
·
1989
·
2 authors
41
citations
A General Model Of Traveler Destination Choice
Journal of Travel Research
·
1989
·
2 authors
1,156
citations
Role Portrayals in British Magazine Advertisement
European Journal of Marketing
·
1985
·
1 author
82
citations
A Boundary Theory Investigation of the Product Manager's Role
Journal of Marketing
·
1985
·
1 author
158
citations