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Male Sex Roles in Magazine Advertising, 1959–1979
11 references·13 citing·35 second hop
Male Sex Roles in Magazine Advertising, 1959–1979 (1981)Male Sex Roles in Magazine Advertising, 1…Women in Advertisements: Retrospect and Prospect (1979)Women in Advertisements: Retr…The Female Role in Advertisements: Some Experimental Evidence (1977)The Female Role in Advertisem…Sex Role Portrayals in Advertising (1977)Sex Role Portrayals in Advert…A Scale for Sexism (1976)A Scale for SexismA Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 (1976)A Comparative Analysis of the…The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…Women's Role Portrayal Preferences in Advertisements: An Empirical Study (1974)Women's Role Portrayal Prefer…Women in Magazine Advertisements (1974)Women in Magazine Advertiseme…A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements (1973)A Woman's Place: A Follow-Up …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …Men and masculinity in men's magazines: A review (2018)Men and masculinity in men's …Impacts of advertisements that are unfriendly to women and men (2012)Impacts of advertisements tha…Sex/Gender and the Media (2011)Sex/Gender and the MediaThe Influence of Product/Nudity Congruence on Advertising Effectiveness (2005)The Influence of Product/Nudi…How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires (2003)How to get “kissably close”: …Men and Women in Indian Magazine Advertisements: A Preliminary Report (2000)Men and Women in Indian Magaz…The Functional Integration of Sole-Male Images into Magazine Advertisements (1997)The Functional Integration of…Beefcake versus cheesecake in the 1990s: Sexist portrayals of both genders in television commercials (1997)Beefcake versus cheesecake in…Contemporary Female Perspectives of Female Role Portrayals in Advertising (1996)Contemporary Female Perspecti…Exploitation (1993)ExploitationWomen as Home Caregivers: Gender Portrayal in OTC Drug Commercials (1992)Women as Home Caregivers: Gen…Advertising Masculinity: The Representation of Males in Esquire Advertisements (1990)Advertising Masculinity: The …The status of research on women and communication (1983)The status of research on wom…The Image: Knowledge in Life and Society (1957)Sex role stereotyping in children's television programs. (1974)Women in TV Commercials (1974)Role Portrayals in British Magazine Advertisement (1985)Sex-role messages vis-�-vis microcomputer use: A look at the pictures (1985)Battling Pornography (2011)Attitudinal effects of mere exposure. (1968)Face-ism: Five studies of sex differences in facial prominence. (1983)The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)Early determinants of women in the IT workforce: a model of girls' career choices (2005)The Impact of Television Advertising: Learning Without Involvement (1965)Self-schemata and processing information about the self. (1977)Trends in Sex Roles in Television Commercials (1979)Men's and women's responses to sex role portrayals in advertisements (2004)THE EFFECT OF PROVOCATION IN THE FORM OF MILD EROTICA ON ATTITUDE TO THE AD AND CORPORATE IMAGE : Differences Between Cause-Related and Product-Based Advertising (2004)The Negro and American Advertising, 1946-1965 (1969)Gender and body images: Stereotypes and realities (1989)Web advertising: gender differences in beliefs, attitudes and behavior (2003)The Effects of Mass Communication (1962)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)Replications and extensions in marketing: Rarely published but quite contrary (1994)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)The Construction of Beauty: A Cross-Cultural Analysis of Women's Magazine Advertising (2005)Another Look at the “Decorative” Female Model (1981)Advertising Sexism is Forgiven, But Not Forgotten: Historical, Cross-Cultural and Individual Differences in Criticism and Purchase Boycott Intentions (1990)The Influence of Culture on Portrayals of Women in Television Commercials: A Comparison Between the United States and Japan (1995)‘Holding up Half of the Sky’? A Sociocultural Comparison of Gender‐Role Portrayals in Chinese and US Advertising (1997)Racial and Gender Biases in Magazine Advertising (1997)Fifty Years of Advertising Images: Some Changing Perspectives on Role Portrayals Along with Enduring Consistencies (2010)Activation Research: Psychobiological Approaches in Consumer Research (1979)The Credibility of Physically Attractive Communicators: A Review (1982)Female Nudity, Arousal, and Ad Response: An Experimental Investigation (1990)Sex in Advertising: A Comparison of 1964 and 1984 Magazine Advertisements (1986)Sex-Role Portrayals and the Gender of Nations (2000)
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References

  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements187 cited
  • 1977The Female Role in Advertisements: Some Experimental Evidence185 cited
  • 1977Sex Role Portrayals in Advertising174 cited
  • 1973A Woman's Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements123 cited
  • 1974Women in Magazine Advertisements122 cited
  • 1976A Scale for Sexism87 cited
  • 1979Women in Advertisements: Retrospect and Prospect70 cited
  • 1974Women's Role Portrayal Preferences in Advertisements: An Empirical Study57 cited

Cited by

  • 2000Men and Women in Indian Magazine Advertisements: A Preliminary Report54 cited
  • 1983The status of research on women and communication53 cited
  • 2018Men and masculinity in men's magazines: A review44 cited
  • 1996Contemporary Female Perspectives of Female Role Portrayals in Advertising

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42 cited
  • 1993Exploitation42 cited
  • 2011Sex/Gender and the Media41 cited
  • 1990Advertising Masculinity: The Representation of Males in Esquire Advertisements40 cited
  • 2003How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires39 cited
  • 2012Impacts of advertisements that are unfriendly to women and men37 cited
  • 1997Beefcake versus cheesecake in the 1990s: Sexist portrayals of both genders in television commercials32 cited
  • 2005The Influence of Product/Nudity Congruence on Advertising Effectiveness28 cited
  • 1992Women as Home Caregivers: Gender Portrayal in OTC Drug Commercials21 cited
  • 1997The Functional Integration of Sole-Male Images into Magazine Advertisements20 cited