S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Gerald U. Skelly · Study
Home
/
Author
Gerald U. Skelly
2 works
· latest 1986
· 1 institutions
cluster: provisional
Follow
Claim this profile
h-index
2
i10
2
Citations
168
Works here
2
81
86
Most cited in this library
Research note: The influence of perceived risk on brand preference for supermarket products.
1986 · 113 citations
Male Sex Roles in Magazine Advertising, 1959–1979
1981 · 55 citations
Works
2 shown
Research note: The influence of perceived risk on brand preference for supermarket products.
Journal of Retailing
·
1986
·
3 authors
113
citations
Male Sex Roles in Magazine Advertising, 1959–1979
Journal of Communication
·
1981
·
2 authors
55
citations