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Emanuel Bayer · Study

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Emanuel Bayer

3 works· latest 2020· 1 institutionscluster: provisionalORCID 0009-0007-5927-4742

h-index3

i103

Citations290

Works here3

16

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20

Most cited in this library

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value2020 · 119 citations
How Customer Referral Programs Turn Social Capital into Economic Capital2017 · 110 citations
Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?2016 · 61 citations

Works

3 shown

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

International Journal of Research in Marketing·2020·4 authors·Open access

119citations

How Customer Referral Programs Turn Social Capital into Economic Capital

Journal of Marketing Research·2017·4 authors·Open access

110citations

Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty but Hurt Firm Performance?

Journal of Marketing Research·2016·3 authors·Open access

61citations