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Ogechi Adeola · Study
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Author
Ogechi Adeola
31 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0001-7451-511X
Works
31 shown
Leveraging Ubuntu-inspired values to promote sustainable digital entrepreneurship in Africa
Africa Journal of Management
·
2024
·
1 author
·
Open access
18
citations
Configuring political relationships to navigate host-country institutional complexity: Insights from Anglophone sub-Saharan Africa
Journal of International Business Studies
·
2023
·
8 authors
·
Open access
44
citations
B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands
Industrial Marketing Management
·
2023
·
4 authors
15
citations
Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction
Palgrave studies of marketing in emerging economies
·
2022
·
6 authors
·
chapter
·
Open access
24
citations
New Public Management in Africa: An Introduction
Palgrave studies of public sector management in Africa
·
2021
·
6 authors
·
chapter
7
citations
Leveraging Trust to Enhance the Public Sector Brand in Africa
Palgrave studies of public sector management in Africa
·
2021
·
1 author
·
chapter
6
citations
CSR and green process innovation as antecedents of micro, small, and medium enterprise performance: Moderating role of perceived environmental volatility
Journal of Business Research
·
2021
·
3 authors
·
Open access
193
citations
Consumer values, online purchase behaviour and the fashion industry: an emerging market context
PSU Research Review
·
2021
·
4 authors
·
Open access
21
citations
Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value
Information Technology and People
·
2021
·
6 authors
·
Open access
72
citations
Steering Sustainable Economic Growth: Entrepreneurial Ecosystem Approach
Journal of Entrepreneurship and Innovation in Emerging Economies
·
2021
·
4 authors
32
citations
Women entrepreneurship orientation, networks and firm performance in the tourism industry in resource-scarce contexts
Tourism Management
·
2021
·
7 authors
·
Open access
121
citations
Marketing bank services to financially vulnerable customers: evidence from an emerging economy
International Journal of Bank Marketing
·
2021
·
6 authors
·
Open access
111
citations
MSMEs sustainable prediction model: A three-sector comparative study
Journal of the International Council for Small Business
·
2021
·
2 authors
26
citations
Recontextualising gender in entrepreneurial leadership
Annals of Tourism Research
·
2021
·
7 authors
·
Open access
93
citations
Can critical success factors of small businesses in emerging markets advance UN Sustainable Development Goals?
World Journal of Entrepreneurship Management and Sustainable Development
·
2021
·
4 authors
49
citations
Green Marketing: An Introduction
Palgrave studies of marketing in emerging economies
·
2021
·
6 authors
·
chapter
·
Open access
31
citations
Collaborative Networks for Sustainable Human Capital Management in Women’s Tourism Entrepreneurship: The Role of Tourism Policy
Routledge eBooks
·
2020
·
4 authors
·
chapter
14
citations
The Igbo Business Practice: Towards a Model for Africa Conclusion and Recommendations
Emerald Group Publishing Limited eBooks
·
2020
·
1 author
·
chapter
4
citations
The moderating role of demographic variables on customer expectations in airport retail patronage intentions of travellers
Journal of Retailing and Consumer Services
·
2020
·
4 authors
38
citations
ICT, infrastructure, and tourism development in Africa
Tourism Economics
·
2019
·
2 authors
202
citations
Collaborative Networks for Sustainable Human Capital Management in Women’s Tourism Entrepreneurship: The Role of Tourism Policy
Tourism Planning & Development
·
2018
·
4 authors
72
citations
Bottom of the Pyramid Marketing: Examples from Selected Nigerian Companies
Emerald Group Publishing Limited eBooks
·
2018
·
2 authors
·
chapter
3
citations
Does organizational creativity always drive market performance?
Psychology and Marketing
·
2017
·
5 authors
·
Open access
55
citations
The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
Industrial Marketing Management
·
2017
·
4 authors
·
Open access
79
citations
Does financial resource slack drive sustainability expenditure in developing economy small and medium-sized enterprises?
Journal of Business Research
·
2017
·
6 authors
·
Open access
136
citations
Macroeconomic Determinants Of Non-Performing Loans In Nigeria: An Empirical Analysis
The Journal of developing areas
·
2017
·
2 authors
30
citations
The Effects of Gender On The Adoption of Social Media: An Empirical Investigation
Journal of the Association for Information Systems
·
2017
·
4 authors
18
citations
Export strategic orientation–performance relationship: Examination of its enabling and disenabling boundary conditions
Journal of Business Research
·
2016
·
4 authors
·
Open access
67
citations
The hospitality business in Nigeria: issues, challenges and opportunities
Worldwide Hospitality and Tourism Themes
·
2016
·
2 authors
20
citations
Human capital development in the hospitality industry in Nigeria
Worldwide Hospitality and Tourism Themes
·
2016
·
1 author
14
citations
An empirical investigation of the impact of bank lending on agricultural output in Nigeria: A vector autoregressive (VAR) approach
The Journal of developing areas
·
2016
·
2 authors
18
citations