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Green Marketing: An Introduction · Study

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ChapterGreen Marketing: An Introduction

Chipo Mukonza2021

OA

Chaptergreen2021

Green Marketing: An Introduction

Chipo Mukonza · Robert Ebo Hinson · Ogechi Adeola · Isaiah Adisa · Emmanuel Mogaji · Ayça Can Kırgız

31 citations·0/0 files stored·Palgrave studies of marketing in emerging economies

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

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References

2008Does It Pay to Be Green? A Systematic Overview 2001Does the Market Value Environmental Performance?2003Green and competitive 2002Corporate environmentalism: the construct and its measurement 2017Making Sustainability Work 2017Green marketing orientation: Conceptualization, scale development and validation 2001Reevaluating green marketing: a strategic approach 2008Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social Environmental and Economic Impacts

Cited by

2022Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives 2022#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy

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2023The Interplay of Eco-Innovation and Market Uncertainty on Green Marketing Orientation and Business Performancearticle · 8 shared references 2022The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companiesarticle · 7 shared references 2022Green marketing orientation impact on business performance: Case of pharmaceutical industry of Pakistanarticle · 7 shared references 2019Impact of Strategic and Tactical Green Marketing Orientation on SMEs Performancearticle · 7 shared references 2023Green marketing practices and organizational sustainable performance in developing countries context: an empirical studyarticle · 6 shared references 2022Mediating role of green marketing orientation in stakeholder risk and new product success relationship among European multinational enterprises in Ghanaarticle · 6 shared references

Details

Year2021

Typechapter

Published2021-01-01

VenuePalgrave studies of marketing in emerging economies

ISSN-L2730-5554

Languageen

Citations31

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/978-3-030-74065-8_1

openalex_workW3194516103

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