SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Reevaluating green marketing: a strategic approach · Study

ArticleShelves

ArticleReevaluating green marketing: a strategic approach

Michael Jay Polonsky2001

OA

Articlegreen2001

Reevaluating green marketing: a strategic approach

Michael Jay Polonsky · Philip J. Rosenberger

459 citations·0/0 files stored·Business Horizons

No readable copy stored yet — this record is metadata only.

Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 459 citations exist upstream.

References

1995Green and competitive: ending the stalemate 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy 1994Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion 1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy 1998The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications 1991An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

Cited by

2017Green marketing orientation: Conceptualization, scale development and validation 2016International journal of Business & Management 2015Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces 2012Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products 2011Attitudes towards environmentally friendly products 2018The interplay of strategic and internal green marketing orientation on competitive advantage 2020Sustainable Marketing: Market-Driving, Not Market-Driven 2011Research into environmental marketing/management: a bibliographic analysis

Details

Year2001

Typearticle

Published2001-09-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations459

Files0 public / 0

ShelfEnvironmental Sustainability in Business

Identifiers

doi10.1016/s0007-6813(01)80057-4

openalex_workW1982109792

Links

Imported from OpenAlex (CC0) — nothing here is generated.