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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Michael Jay Polonsky · Study

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Michael Jay Polonsky

104 works· latest 2024· 5 institutionscluster: provisionalORCID 0000-0003-2395-1311

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Citations8,850

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Most cited in this library

An Introduction To Green Marketing1994 · 706 citations
Reevaluating green marketing: a strategic approach2001 · 459 citations
Transformative green marketing: Impediments and opportunities2011 · 446 citations
A stakeholder theory approach to designing environmental marketing strategy1995 · 411 citations
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market2016 · 337 citations

Works

60 shown

A Framework of Foreseen and Unforeseen Harms in Transformative Service Systems

Journal of Service Research·2024·4 authors·Open access

16citations

How meaningless and substantive green claims jointly determine product environmental perceptions

International Journal of Advertising·2024·4 authors·Open access

19citations

SDG commentary: services that sustainably manage resources for all humans-the regenerative service economy framework

Journal of Services Marketing·2023·3 authors·editorial·Open access

18citations

Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT

Australasian Marketing Journal (AMJ)·2023·2 authors·editorial·Open access

59citations

How can we encourage mindful consumption? Insights from mindfulness and religious faith

Journal of Consumer Marketing·2023·4 authors·Open access

43

citations

Green procurement for a circular economy: What influences purchasing of products with recycled material and recovered content by public sector organisations?

Journal of Cleaner Production·2022·4 authors·Open access

42citations

How and when does relational governance impact lead-time performance of developing-country suppliers in global value chains?

Supply Chain Management An International Journal·2021·3 authors·Open access

18citations

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

New England journal of entrepreneurship·2021·5 authors·Open access

15citations

Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

European Journal of Marketing·2021·4 authors·Open access

166citations

Validating scales for economic upgrading in global value chains and assessing the impact of upgrading on supplier firms’ performance

Journal of Business Research·2020·2 authors·Open access

40citations

Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review

Journal of Environmental and Public Health·2019·4 authors·review·Open access

51citations

Measuring consumer understanding and perception of eco‐labelling: Item selection and scale validation

International Journal of Consumer Studies·2019·4 authors·Open access

126citations

Designing and Managing a Research Project: A Business Student’s Guide

Sage eBooks·2019·2 authors·book

143citations

The effects of a culturally-tailored campaign to increase blood donation knowledge, attitudes and intentions among African migrants in two Australian States: Victoria and South Australia

PLoS ONE·2017·4 authors·Open access

20citations

Collaborative orientation to advance value co-creation in buyer–seller relationships

Journal of Strategic Marketing·2017·3 authors·Open access

21citations

An Analysis of the Green Consumer Domain within Sustainability Research: 1975 to 2014

Australasian Marketing Journal (AMJ)·2017·2 authors·Open access

81citations

Mediating Effect of Environmental Orientation on Pro-Environmental Purchase Intentions in a Low-Involvement Product Situation

Australasian Marketing Journal (AMJ)·2017·3 authors·Open access

50citations

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

Journal of Strategic Marketing·2016·3 authors·Open access

337citations

Egregiousness and Boycott Intensity: Evidence from the BP Deepwater Horizon Oil Spill

Management Science·2016·3 authors

23citations

Enviropreneurial marketing in greening corporate activities

European Business Review·2016·2 authors

21citations

Perspectives on social impact measurement and non-profit organisations

Marketing Intelligence & Planning·2016·3 authors

36citations

Green Marketing Strategies

John Wiley & Sons, Inc. eBooks·2015·3 authors·chapter·Open access

22citations

The Limitations and Potentialities of Green Marketing

Journal of Nonprofit & Public Sector Marketing·2015·2 authors

85citations

Is removing blood donation barriers a donation facilitator?

Journal of Social Marketing·2015·3 authors

25citations

A stakeholder approach to corporate social responsibility, reputation and business performance

Social Responsibility Journal·2015·3 authors·Open access

205citations

Consumer perceptions of bundles and time‐limited promotion deals: Do contracts matter?

Journal of Consumer Behaviour·2015·4 authors·Open access

22citations

Social Inclusion Through Cultural Engagement Among Ethnic Communities

Journal of Hospitality Marketing & Management·2014·3 authors·Open access

54citations

Are My Symptoms Serious Dr Google? A Resource-Based Typology of Value Co-Destruction in Online Self-Diagnosis

Australasian Marketing Journal (AMJ)·2014·3 authors·Open access

113citations

The impact of frontline employees' perceptions of internal marketing on employee outcomes

Journal of Strategic Marketing·2014·2 authors

52citations

The influence of acculturation, medical mistrust, and perceived discrimination on knowledge about blood donation and blood donation status

Transfusion·2013·2 authors·Open access

24citations

Blood donation by A frican migrants and refugees in A ustralia: the role of demographic and socio‐economic factors

Vox Sanguinis·2013·4 authors

12citations

Predicting Bangladeshi financial salespeople ' s ethical intentions and behaviour using the theory of planned behaviour

Asia Pacific Journal of Marketing and Logistics·2013·2 authors

33citations

Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization's perspective

Journal of Business Research·2013·2 authors

83citations

Developing customer-focused public sector reward schemes

International Journal of Public Sector Management·2013·4 authors

12citations

African culturally and linguistically diverse communities’ blood donation intentions in A ustralia: integrating knowledge into the theory of planned behavior

Transfusion·2012·4 authors

38citations

Examining demographic and socio‐economic correlates of accurate knowledge about blood donation among A frican migrants in A ustralia

Transfusion Medicine·2012·2 authors

28citations

“They don’t want our blood”: Social inclusion and blood donation among African migrants in Australia

Social Science & Medicine·2011·3 authors·Open access

63citations

The influence of multiple types of service convenience on behavioral intentions: The mediating role of consumer satisfaction in a Taiwanese leisure setting

International Journal of Hospitality Management·2011·2 authors

136citations

An exploratory study of sustainability as a stimulus for corporate entrepreneurship

Corporate Social Responsibility and Environmental Management·2011·3 authors·Open access

26citations

Transformative green marketing: Impediments and opportunities

Journal of Business Research·2011·1 author

446citations

Barriers to blood donation in African communities in Australia: the role of home and host country culture and experience

Transfusion·2011·3 authors

53citations

Marketers' perceptions of the implementation difficulties of multichannel marketing

Journal of Strategic Marketing·2010·4 authors·Open access

17citations

Integrating socio-cultural paradigms in nonprofit marketing—the case of blood donation among African communities in Australia

International Review on Public and Nonprofit Marketing·2010·3 authors·Open access

11citations

The New Greenwash?: Potential Marketing Problems with Carbon Offsets

Victoria University Research Repository (Victoria University)·2010·3 authors

107citations

Inactivity and the dynamics of relationship development: a proposed model

Journal of Strategic Marketing·2010·4 authors

33citations

Exploring Marketing Students’ Attitudes and Performance: A Comparison of Traditional and Intensive Delivery

Marketing Education Review·2009·2 authors

14citations

Marketing cultural attractions: understanding non‐attendance and visitation barriers

Marketing Intelligence & Planning·2009·3 authors·Open access

23citations

Global branding and strategic CSR: an overview of three types of complexity

International Marketing Review·2009·2 authors

216citations

The Institutional Foundations of Materialism in Western Societies

Journal of Macromarketing·2009·10 authors

78citations

The Global and Regional Dispersion of Publishing in the Field of International Marketing

Journal of Global Marketing·2009·2 authors

13citations

The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments

Asia Pacific Journal of Marketing and Logistics·2008·2 authors

127citations

Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework

Deakin Research Online (Deakin University)·2008·3 authors·other

6citations

A Multiple Stakeholder Perspective on Responsibility in Advertising

Journal of Advertising·2007·2 authors

47citations

A proposed multi‐dimensional approach to evaluating service recovery

Journal of Services Marketing·2007·3 authors

113citations

Green Marketing and Green Consumers: Exploring the Myths

Edward Elgar Publishing eBooks·2007·4 authors·chapter

14citations

An examination of the globalisation of authorship in publishing in 20 leading marketing journals

European Business Review·2006·3 authors·Open access

32citations

A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics

Marketing Education Review·2006·2 authors

39citations

Understanding issue complexity when building a socially responsible brand

European Business Review·2006·2 authors

112citations

An empirical examination of the stakeholder strategy matrix

European Journal of Marketing·2005·2 authors

106citations

What Are We Measuring When We Evaluate Journals?

Journal of Marketing Education·2005·2 authors

73citations