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An Introduction To Green Marketing · Study

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ArticleAn Introduction To Green Marketing

Michael Jay Polonsky1994

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Articlediamond1994

An Introduction To Green Marketing

Michael Jay Polonsky

706 citations·0/0 files stored·Electronic Green Journal

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Environmental Sustainability in Business Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability

Abstract

The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses.

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2012Re‐examining green purchase behaviour and the green consumer profile: new evidences 2017Green marketing consumer-level theory review: A compendium of applied theories and further research directions 2016International journal of Business & Management 2011Attitudes towards environmentally friendly products 2016The impacts of critical success factors for implementing green supply chain management towards sustainability: an empirical investigation of Indian automobile industry 2009Identifying the green consumer: A segmentation study 2007Re‐evaluating green marketing strategy: a stakeholder perspective 2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Details

Year1994

Typearticle

Published1994-11-01

VenueElectronic Green Journal

ISSN-L1076-7975

Languageen

Citations706

Files0 public / 0

ShelfEnvironmental Sustainability in Business

Identifiers

doi10.5070/g31210177

openalex_workW2157248257

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