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An Introduction To Green Marketing
0 references·16 citing·60 second hopsampled
An Introduction To Green Marketing (1994)An Introduction To Green MarketingGreen Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment (2022)Green Marketing Approaches an…Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Green marketing consumer-leve…The impacts of critical success factors for implementing green supply chain management towards sustainability: an empirical investigation of Indian automobile industry (2016)The impacts of critical succe…International journal of Business & Management (2016)International journal of Busi…The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality (2015)The Influence of Environmenta…Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors (2014)Marketing mix strategies for …Gap analysis of green hotel marketing (2013)Gap analysis of green hotel m…Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Re‐examining green purchase b…Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius (2012)Analysing the impact of green…A business strategy selection of green supply chain management via an analytic network process (2012)A business strategy selection…Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms (2011)Marketing capabilities and in…Attitudes towards environmentally friendly products (2011)Attitudes towards environment…Identifying the green consumer: A segmentation study (2009)Identifying the green consume…Re‐evaluating green marketing strategy: a stakeholder perspective (2007)Re‐evaluating green marketing…Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be? (2005)Green Companies or Green Con‐…Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers (2004)Green Marketing: An Attitudin…Green consumers in the 1990s: Profile and implications for advertising (1996)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Sustainable consumption: green consumer behaviour when purchasing products (2009)Green buying behavior and the theory of consumption values: A fuzzy-set approach (2015)The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The moderating influence of environmental consciousness and recycling intentions on green purchase behavior (2019)Case Study Research: Design and Methods (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation (2017)Marketing Capabilities in International Marketing (2017)How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics (2019)Advances in Consumer Research (1992)Targeting consumers who are willing to pay more for environmentally friendly products (2001)New or recycled products: how much are consumers willing to pay? (2010)Green marketing' functions in building corporate image in the retail setting (2012)Environmental performance evaluation with big data: theories and methods (2016)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The effect of environmental concern and scepticism on green purchase behaviour (2013)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Willingness to pay more for green products: A critical challenge for Gen Z (2023)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Institutions, Institutional Change and Economic Performance (1990)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)“Green” supply chain management: The role of trust and top management in B2B and B2C markets (2012)Stakeholder-associated risks and their interactions in complex green building projects: A social network model (2014)Impact of green supply chain management practices on firms’ performance: an empirical study from the perspective of Pakistan (2017)Decision making with dependence and feedback : the analytic network process (1996)Relationships between operational practices and performance among early adopters of green supply chain management practices in Chinese manufacturing enterprises (2004)Decision making with the analytic hierarchy process (2008)Critical success factors of green supply chain management for achieving sustainability in Indian automobile industry (2014)When strategies matter: Adoption of sustainable supply chain management practices in an emerging economy’s context (2018)Role of technological dimensions of green supply chain management practices on firm performance (2020)Green supply‐chain management: A state‐of‐the‐art literature review (2007)A framework of sustainable supply chain management: moving toward new theory (2008)From a literature review to a conceptual framework for sustainable supply chain management (2008)A systematic literature review on green supply chain management: Research implications and future perspectives (2018)Performance evaluation of green suppliers using entropy-TOPSIS-F (2018)Dynamic and causality interrelationships from municipal solid waste recycling to economic growth, carbon emissions and energy efficiency using a novel bootstrapping autoregressive distributed lag (2020)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Reevaluating green marketing: a strategic approach (2001)A High Performance Work Practices Taxonomy (2013)Comprehensive Board Diversity and Quality of Corporate Social Responsibility Disclosure: Evidence from an Emerging Market (2017)Green banking initiatives: a qualitative study on Indian banking sector (2021)The theory of planned behavior (1991)Self-Efficacy: The Exercise of Control (1999)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Blockchain Practices, Potentials, and Perspectives in Greening Supply Chains (2018)Redesigning Supply Chains using Blockchain-Enabled Circular Economy and COVID-19 Experiences (2020)Linking circular economy and digitalisation technologies: A systematic literature review of past achievements and future promises (2022)Corporate Social Responsibility (1999)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)When to use and how to report the results of PLS-SEM (2018)Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour (2023)Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image (2023)Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image (2024)
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  • 2012Re‐examining green purchase behaviour and the green consumer profile: new evidences587 cited
  • 2017Green marketing consumer-level theory review: A compendium of applied theories and further research directions548 cited
  • 2016International journal of Business & Management459 cited
  • 2011Attitudes towards environmentally friendly products395 cited
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  • 2009Identifying the green consumer: A segmentation study303 cited
  • 2007Re‐evaluating green marketing strategy: a stakeholder perspective270 cited
  • 2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment234 cited
  • 2011Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms225 cited
  • 2012A business strategy selection of green supply chain management via an analytic network process216 cited
  • 2004Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers210 cited
  • 2015The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality207 cited
  • 2013

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Gap analysis of green hotel marketing
203 cited
  • 2005Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be?202 cited
  • 2014Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors200 cited
  • 2012Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius193 cited