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Green marketing' functions in building corporate image in the retail setting · Study

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ArticleGreen marketing' functions in building corporate image in the retail setting

Eunju Ko2012

Article2012

Green marketing' functions in building corporate image in the retail setting

Eunju Ko · Yoo Kyung Hwang · Eun Young Kim

274 citations·0/0 files stored·Journal of Business Research

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Environmental Sustainability in Business Consumer Retail Behavior Studies Sustainable Supply Chain Management

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References

1988On the Evaluation of Structural Equation Models 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility 1997The Company and the Product: Corporate Associations and Consumer Product Responses 2004Corporate Social Responsibility and Marketing: An Integrative Framework 2006The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment 2006Building Corporate Associations: Consumer Attributions for Corporate Socially Responsible Programs 2005Corporate Social Responsibility (CSR) in Asia

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2016The impacts of critical success factors for implementing green supply chain management towards sustainability: an empirical investigation of Indian automobile industry 2022“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior 2022Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment 2015Green initiatives: a step towards sustainable development and firm's performance in the automobile industry

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Details

Year2012

Typearticle

Published2012-12-04

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations274

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1016/j.jbusres.2012.11.007

openalex_workW2074064994

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2020Effect of corporate environmental sustainability on dimensions of firm performance – Towards sustainable development: Evidence from India

2015Incentive strategies for an optimal recovery program in a closed-loop supply chain

2022Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality

2019Greenwashing effect, attitudes, and beliefs in green consumption