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Green Marketing: An Introduction
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Green Marketing: An Introduction (2021)Green Marketing: An IntroductionMaking Sustainability Work (2017)Making Sustainability WorkGreen marketing orientation: Conceptualization, scale development and validation (2017)Green marketing orientation: …Green Marketing as the Source of the Competitive Advantage of the Business (2017)Green Marketing as the Source…The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality (2015)The Influence of Environmenta…Customer loyalty: exploring its antecedents from a green marketing perspective (2015)Customer loyalty: exploring i…A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management (2012)A hub-and-spoke model for mul…Research into environmental marketing/management: a bibliographic analysis (2011)Research into environmental m…How “green” are North American hotels? An exploration of low-cost adoption practices (2011)How “green” are North America…Green Management Matters Only if it Yieds More Green: An Economic/Strategic Perspective (2009)Green Management Matters Only…Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social Environmental and Economic Impacts (2008)Making Sustainability Work: B…Does It Pay to Be Green? A Systematic Overview (2008)Does It Pay to Be Green? A Sy…Green marketing philosophy: a study of Spanish firms with ecolabels (2005)Green marketing philosophy: a…Green and competitive (2003)Green and competitiveCorporate environmentalism: the construct and its measurement (2002)Corporate environmentalism: t…Reevaluating green marketing: a strategic approach (2001)Reevaluating green marketing:…Does the Market Value Environmental Performance? (2001)Does the Market Value Environ…Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)Fashion Marketing in Emerging…#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy (2022)#BankFromHome: Using Advertis…Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Green and competitive: ending the stalemate (1995)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces (2015)International journal of Business & Management (2016)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Strategic Corporate Social Responsibility and Environmental Sustainability (2011)Applicants' and Employees' Reactions to Corporate Social Responsibility: The Moderating Effects of First‐Party Justice Perceptions and Moral Identity (2013)A Review of the Nonmarket Strategy Literature (2015)Corporate Social Performance Revisited (1991)A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY. (1997)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Evaluating the green advertising practices of international firms: a trend analysis (2011)Company environmental performance and consumer purchase intentions (2013)Consumers' purchasing decisions regarding environmentally friendly products: An empirical analysis of German consumers (2016)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)The Impact of Environmental Management on Firm Performance (1996)BEYOND DICHOTOMY: THE CURVILINEAR RELATIONSHIP BETWEEN SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE (2006)Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial Performance (2011)On the Foundations of Corporate Social Responsibility (2016)Comparative fit indexes in structural models. (1990)A review of determinant factors of environmental proactivity (2006)Is accounting for sustainability actually accounting for sustainability…and how would we know? An exploration of narratives of organisations and the planet (2009)Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)A Paradigm for Developing Better Measures of Marketing Constructs (1979)It's not Easy Being Green (1994)The relations among environmental disclosure, environmental performance, and economic performance: a simultaneous equations approach (2003)Green supply‐chain management: A state‐of‐the‐art literature review (2007)Invited Editorial: A Natural-Resource-Based View of the Firm (2010)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Toward a New Conception of the Environment-Competitiveness Relationship (1995)On Persistence in Mutual Fund Performance (1997)Green Human Resource Management: A Review and Research Agenda* (2012)The Porter Hypothesis at 20: Can Environmental Regulation Enhance Innovation and Competitiveness? (2013)Does Corporate Social Responsibility Lead to Superior Financial Performance? A Regression Discontinuity Approach (2015)Scale Development : Theory and Applications (1991)Firms, Contracts, and Financial Structure (1995)The interplay of strategic and internal green marketing orientation on competitive advantage (2018)An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior (2019)Green marketing orientation: achieving sustainable development in green hotel management (2019)Firm-Value Effects of Carbon Emissions and Carbon Disclosures (2013)Triple Bottom Line and Sustainability: A Literature Review (2015)The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study (2018)Managing Social, Environmental and Financial Performance Simultaneously (2012)Proactive sustainability strategy and corporate sustainability performance: The mediating effect of sustainability control systems (2017)Firm climate risk, risk management, and bank loan financing (2022)
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References

  • 2008Does It Pay to Be Green? A Systematic Overview1,757 cited
  • 2001Does the Market Value Environmental Performance?1,403 cited
  • 2003Green and competitive946 cited
  • 2002Corporate environmentalism: the construct and its measurement807 cited
  • 2017Making Sustainability Work620 cited
  • 2017Green marketing orientation: Conceptualization, scale development and validation474 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • 2008Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social Environmental and Economic Impacts451 cited
  • 2009Green Management Matters Only if it Yieds More Green: An Economic/Strategic Perspective365 cited
  • 2011Research into environmental marketing/management: a bibliographic analysis344 cited
  • 2015Customer loyalty: exploring its antecedents from a green marketing perspective315 cited
  • 2011How “green” are North American hotels? An exploration of low-cost adoption practices277 cited
  • 2015The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality207 cited
  • 2017Green Marketing as the Source of the Competitive Advantage of the Business200 cited
  • 2012

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A hub-and-spoke model for multi-dimensional integration of green marketing and sustainable supply chain management
181 cited
  • 2005Green marketing philosophy: a study of Spanish firms with ecolabels154 cited
  • Cited by

    • 2022Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives14 cited
    • 2022#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy13 cited