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Andrea L. Micheaux · Study

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Andrea L. Micheaux

3 works· latest 2018· 2 institutionscluster: provisionalORCID 0000-0003-4845-3618

h-index3

i103

Citations148

Works here3

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06

18

Most cited in this library

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service2018 · 86 citations
From customer data to value: What is lacking in the information chain?2006 · 48 citations
New Marketing Strategies2000 · 14 citations

Works

3 shown

Customer Journey Mapping as a New Way to Teach Data-Driven Marketing as a Service

Journal of Marketing Education·2018·2 authors

86citations

From customer data to value: What is lacking in the information chain?

Journal of Database Marketing & Customer Strategy Management·2006·2 authors·Open access

48citations

New Marketing Strategies

Interactive Marketing·2000·1 author·other·Open access

14citations