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From customer data to value: What is lacking in the information chain? · Study

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ArticleFrom customer data to value: What is lacking in the information chain?

Dominique Crié2006

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Articlebronze2006

From customer data to value: What is lacking in the information chain?

Dominique Crié · Andrea L. Micheaux

48 citations·0/0 files stored·Journal of Database Marketing & Customer Strategy Management

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Corporate Governance and Management Customer Service Quality and Loyalty Customer churn and segmentation

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References

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1997Reflections on gaining competitive advantage through customer value 1999Permission Marketing: Turning Strangers Into Friends And Friends Into Customers 2003Data Quality: The Accuracy Dimension 2004Data, information and knowledge: have we got it right?2006Real-Time Business Intelligence: Best Practices at Continental Airlines 2002Interactive Psychographics: Cross-Selling in the Banking Industry.2000Improving the external validity of marketing models:

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2007A Contingency Approach To Data Governance.

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Year2006

Typearticle

Published2006-07-01

VenueJournal of Database Marketing & Customer Strategy Management

ISSN-L1741-2439

Languageen

Citations48

Files0 public / 0

ShelfCorporate Governance and Management

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doi10.1057/palgrave.dbm.3240306

openalex_workW1977830403

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