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Kirsten L. Cowan · Study

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Kirsten L. Cowan

20 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0002-5586-1823

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Citations1,318

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Most cited in this library

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity2018 · 290 citations
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study2018 · 244 citations
Green spirit: consumer empathies for green apparel2014 · 150 citations
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs2021 · 114 citations
Perception is reality… How digital retail environments influence brand perceptions through presence2020 · 87 citations

Works

20 shown

Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective

Journal of Retailing·2025·2 authors·Open access

11citations

Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction

Psychology and Marketing·2024·4 authors·Open access

13citations

The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets

International Marketing Review·2023·2 authors·Open access

18citations

Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses

Journal of Retailing·2023·4 authors·Open access

82citations

Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs

Psychology and Marketing·2021·2 authors·Open access

114citations

Perception is reality… How digital retail environments influence brand perceptions through presence

Journal of Business Research·2020·4 authors·Open access

87citations

It’s Alive! Increasing Protective Action against the Coronavirus through Anthropomorphism and Construal

Journal of the Association for Consumer Research·2020·3 authors·Open access

14citations

Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling

Journal of Business Ethics·2019·2 authors·Open access

36citations

Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising

Journal of Business Research·2019·1 author·Open access

6citations

How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study

Journal of Business Research·2018·2 authors·Open access

244citations

Moral foundations and judgment: conceptualizing boundaries

Journal of Consumer Marketing·2018·2 authors·Open access

11citations

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity

Journal of Business Research·2018·2 authors·Open access

290citations

Culture is in the “I” of the beholder: Identity confirmation in tourist advertisements

Journal of Business Research·2018·2 authors·Open access

12citations

Marketing Practices of Rural Micro and Small Businesses in Ghana

Journal of Macromarketing·2017·3 authors·Open access

43citations

The influence of rituals on luxury product consumption: implications for brands

Journal of Brand Management·2017·2 authors·Open access

24citations

The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress

Journal of Brand Management·2016·3 authors

10citations

When inter-firm relationship benefits mitigate power asymmetry

Industrial Marketing Management·2015·3 authors

86citations

Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership

Psychology and Marketing·2014·2 authors

28citations

Green spirit: consumer empathies for green apparel

International Journal of Consumer Studies·2014·2 authors

150citations

A review of the relationships and impact of market orientation and market positioning on organisational performance

Journal of Strategic Marketing·2013·6 authors

39citations