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William C. Rodgers · Study

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William C. Rodgers

4 works· latest 1999· 1 institutionscluster: provisional

h-index4

i104

Citations229

Works here4

77

93

96

99

Most cited in this library

MARKETING AUDIT COMES OF AGE.1977 · 131 citations
An empirical evaluation of the kapferer‐laurent consumer involvement profile scale1993 · 70 citations
Bargaining over the price of a product: delightful anticipation or abject dread?1999 · 18 citations
An QImportanceQ Subscale For the Consumer Involvement Profile1996 · 10 citations

Works

4 shown

Bargaining over the price of a product: delightful anticipation or abject dread?

Journal of Product & Brand Management·1999·3 authors

18citations

An QImportanceQ Subscale For the Consumer Involvement Profile

ACR North American Advances·1996·2 authors

10citations

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

Psychology and Marketing·1993·2 authors

70citations

MARKETING AUDIT COMES OF AGE.

Sloan management review·1977·3 authors

131citations