Article1993

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

William C. Rodgers · Kenneth C. Schneider

70 citations0/0 files storedPsychology and Marketing

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Abstract The Consumer Involvement Profile (CIP) is tested across several samples of U.S. consumers. With one exception, the authors were able to successfully replicate the factor structure of the CIP, thereby concluding that the scale is a useful measure of several antecedents of involvement. However, two factors purporting to measure interest versus pleasure regularly merged into a single factor. The authors conclude that interest and pleasure cannot be distinguished from one another in the current applications. © 1993 John Wiley & Sons, Inc.

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2025Advances in Consumer Research 1985Measuring the Involvement Construct 1983Advances in Consumer Research 1992Advances in Consumer Research 1985Measuring Consumer Involvement Profiles 1984Audience Involvement in Advertising: Four Levels 1986Conceptualizing Involvement 1948The Psychology of Ego-Involvements

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