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Kenneth C. Schneider · Study

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Kenneth C. Schneider

11 works· latest 2006· 2 institutionscluster: provisional

h-index11

i1011

Citations830

Works here11

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Most cited in this library

Behavioral Research: A Conceptual Approach1979 · 332 citations
Trends in Sex Roles in Television Commercials1979 · 150 citations
Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues2006 · 72 citations
An empirical evaluation of the kapferer‐laurent consumer involvement profile scale1993 · 70 citations
The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives2002 · 66 citations

Works

11 shown

Scale and Study of Student Attitudes Toward Business Education’s Role in Addressing Social Issues

Journal of Business Ethics·2006·4 authors

72citations

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Journal of Product & Brand Management·2002·3 authors

66citations

Bargaining over the price of a product: delightful anticipation or abject dread?

Journal of Product & Brand Management·1999·3 authors

18citations

Outsourcing in distribution: The growing importance of transportation brokers

Business Horizons·1995·2 authors

23citations

An empirical evaluation of the kapferer‐laurent consumer involvement profile scale

Psychology and Marketing·1993·2 authors

70citations

Professionalism and Ethical Standards Among Salespeople in a Deregulated Environment: A Case Study of the Trucking Industry

Journal of Personal Selling and Sales Management·1992·2 authors

15citations

Deceptive Practices in Marketing Research: The Consumer's Viewpoint

California Management Review·1982·2 authors

16citations

Behavioral Research: A Conceptual Approach

Journal of Marketing Research·1979·2 authors·other

332citations

Trends in Sex Roles in Television Commercials

Journal of Marketing·1979·2 authors

150citations

A scientific problem-solving model of psychological assessment.

Professional Psychology·1979·3 authors

15citations

Prevention of Accidental Poisoning Through Package and Label Design

Journal of Consumer Research·1977·1 author

53citations