Deceptive Practices in Marketing Research: The Consumer's Viewpoint

Kenneth C. Schneider · Cynthia K. Holm

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Ethics in Business and Education Survey Methodology and Nonresponse Qualitative Research Methods and Ethics

Abstract

The debate over what is and what's not ethical marketing research has ensued with virtually no comment from the group most likely to be affected by its resolution-potential subjects and respondents in research studies. A study of consumer reaction to questionable research practices investigates falsified sponsor identification, faked promises of anonymity, lies about interview length, promises of undelivered compensation, and selling under the guise of research.

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1975Mail Surveys and Response Rates: A Literature Review 1976Ethics in marketing research

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1996Ethical Acculturation of Expatriate Managers in a Cross Cultural Context

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