Article1986

Conceptualizing Involvement

631 citations0/0 files storedJournal of Advertising

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

A state-of-the-art review paper for the construct of involvement is presented. This paper outlines prior studies which show the antecedents of involvement to be due to personal characteristics, object characteristics and/or situational characteristics. One or more of these factors is proposed to influence the consumer's level of involvement in various research areas of involvement with advertising, involvement with products and involvement with purchase decisions.

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References

2025Advances in Consumer Research 1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1965The Impact of Television Advertising: Learning Without Involvement 1984Audience Involvement in Advertising: Four Levels 1983A Theoretical Model for the Study of Product Importance Perceptions

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1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach 2008Anti-consumption and brand avoidance 2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement 1989Rethinking the Concept of User Involvement 2011Problem Solving and Communicative Action: A Situational Theory of Problem Solving 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

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