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André Bonfrer · Study
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Author
André Bonfrer
10 works
· latest 2022
· 4 institutions
cluster: provisional
ORCID 0000-0002-3061-7103
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Citations
906
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Most cited in this library
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
2002 · 233 citations
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
2008 · 180 citations
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
2004 · 161 citations
The Impact of Brand Quality on Shareholder Wealth
2011 · 151 citations
Retail store formats, competition and shopper behavior: A Systematic review
2022 · 83 citations
Works
10 shown
Retail store formats, competition and shopper behavior: A Systematic review
Journal of Retailing
·
2022
·
2 authors
·
review
·
Open access
83
citations
The Impact of Brand Quality on Shareholder Wealth
Journal of Marketing
·
2011
·
3 authors
·
Open access
151
citations
Moving from customer lifetime value to customer equity
Quantitative Marketing and Economics
·
2009
·
2 authors
·
Open access
48
citations
The Effect of Competitive Advertising Interference on Sales for Packaged Goods
Journal of Marketing Research
·
2008
·
2 authors
·
Open access
180
citations
Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
National Bureau of Economic Research
·
2006
·
3 authors
·
report
·
Open access
13
citations
Can Demand Theory Account for Anomalies in Estimates
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2006
·
3 authors
·
report
0
citations
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Journal of Marketing Research
·
2005
·
3 authors
·
Open access
14
citations
Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
Review of Industrial Organization
·
2004
·
2 authors
·
Open access
161
citations
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
Management Science
·
2002
·
3 authors
·
Open access
233
citations
Do managers ovȩrreact to each others' promotional activity? Further empirical evidence
International Journal of Research in Marketing
·
1996
·
3 authors
·
Open access
23
citations