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Do managers ovȩrreact to each others' promotional activity? Further empirical evidence · Study

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ArticleDo managers ovȩrreact to each others' promotional activity? Further empirical evidence

Roderick J. Brodie1996

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Articlegreen1996

Do managers ovȩrreact to each others' promotional activity? Further empirical evidence

Roderick J. Brodie · André Bonfrer · Justine Cutler

23 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1994Managerial Representations of Competitive Advantage 1977Causality in temporal systems 1989Market Response Models: Econometric and Time Series Analysis 1995The Persistence of Marketing Effects on Sales 1994Replications and extensions in marketing: Rarely published but quite contrary 1991Market response models: Econometric and time series analysis 1996Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability 1995Empirical Generalizations About Market Evolution and Stationarity

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2012Promotional Competition Between Supermarket Chains 2000Forecasting market share using predicted values of competitive behavior: further empirical results

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Details

Year1996

Typearticle

Published1996-10-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(96)00020-1

openalex_workW2073358359

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