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Promotional Competition Between Supermarket Chains · Study

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ArticlePromotional Competition Between Supermarket Chains

Richard Volpe2012

Article2012

Promotional Competition Between Supermarket Chains

18 citations·0/0 files stored·Review of Industrial Organization

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

2008Five Facts about Prices: A Reevaluation of Menu Cost Models *1980A Model of Sales.1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 1995How Promotions Work 1999Managing Advertising and Promotion for Long-Run Profitability 2002Retail Sales: A Study of Pricing Behavior in Supermarkets 1996Promotional Elasticities and Category Characteristics 1995Has Power Shifted in the Grocery Channel?

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2015The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry 2013Supermarket responses to Wal-Mart Supercenter expansion: a structural approach

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Evaluating the Performance of U.S. Supermarkets: Pricing Strategies, Competition from Hypermarkets, and Private Labelsarticle · 11 shared references 2008Sales Promotion Modelschapter · 10 shared references 2007When Do Price Thresholds Matter in Retail Categories?article · 9 shared references 2019How price promotions work: A review of practice and theorychapter · 9 shared references 2007Retail-Price Drivers and Retailer Profitsarticle · 7 shared references 2007How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goodsarticle · 7 shared references

Details

Year2012

Typearticle

Published2012-04-14

VenueReview of Industrial Organization

ISSN-L0889-938X

Languageen

Citations18

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11151-012-9352-x

openalex_workW1998647384

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