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Promotional Competition Between Supermarket Chains
16 references·2 citing·50 second hop
Promotional Competition Between Supermarket Chains (2012)Promotional Competition Between Supermark…Supermarket Pricing Strategies (2008)Supermarket Pricing StrategiesFive Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Five Facts about Prices: A Re…Own-Brand and Cross-Brand Retail Pass-Through (2005)Own-Brand and Cross-Brand Ret…Competitive Reactions to Advertising and Promotion Attacks (2005)Competitive Reactions to Adve…An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004)An Empirical Analysis of Dete…Dominant Retailers and the Countervailing-Power Hypothesis (2003)Dominant Retailers and the Co…Retail Sales: A Study of Pricing Behavior in Supermarkets (2002)Retail Sales: A Study of Pric…Managing Advertising and Promotion for Long-Run Profitability (1999)Managing Advertising and Prom…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …How Promotions Work (1995)How Promotions WorkHas Power Shifted in the Grocery Channel? 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The generous support for this work is most gratefully acknowledged. The author is also much indebted to his colleagues Professors Bishop, Christenson, Kahr, Raiffa, and (especially) Schlaifer, for extensive discussion and commentary on an earlier draft of this paper; but responsibility for any errors or imperfections remains strictly his own.[Professor Sharpe's paper, “Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk” (Journal of Finance, September 1964) appeared after this paper was in final form and on its way to the printers. My first section, which parallels the first half of his paper (with corresponding conclusions), sets the algebraic framework for sections II, III and VI, (which have no counterpart in his paper) and for section IV on the equilibrium prices of risk assets, concerning which our results differ significantly for reasons which will be explored elsewhere. 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References

  • 2008Five Facts about Prices: A Reevaluation of Menu Cost Models *1,525 cited
  • 1980A Model of Sales.1,365 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1995How Promotions Work655 cited
  • 1999Managing Advertising and Promotion for Long-Run Profitability406 cited
  • 2002Retail Sales: A Study of Pricing Behavior in Supermarkets307 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1995Has Power Shifted in the Grocery Channel?290 cited
  • 2005Competitive Reactions to Advertising and Promotion Attacks270 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice263 cited
  • 1984The Timing of Sales248 cited
  • 2008Supermarket Pricing Strategies239 cited
  • 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy238 cited
  • 1986Market Power in the Retail Food Industry: Evidence from Vermont229 cited
  • 2005Own-Brand and Cross-Brand Retail Pass-Through227 cited
  • 2003Dominant Retailers and the Countervailing-Power Hypothesis

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  • 2015The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry17 cited
  • 2013Supermarket responses to Wal-Mart Supercenter expansion: a structural approach16 cited