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ArticleLinking marketing capabilities with profit growth

Neil A. Morgan2009

Article2009

Linking marketing capabilities with profit growth

Neil A. Morgan · Rebecca J. Slotegraaf · Douglas W. Vorhies

446 citations·0/0 files stored·International Journal of Research in Marketing

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Innovation and Knowledge Management Marketing and Advertising Strategies Corporate Governance and Management

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 446 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1984A resource‐based view of the firm 1988On the mechanics of economic development 1986Increasing Returns and Long-Run Growth 2000Dynamic capabilities: what are they?

Cited by

2017The effect of social media on firm performance 2015Entrepreneurial orientation, marketing capabilities and performance: The Moderating role of Competitive Intensity on Latin American International New Ventures 2015The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence 2012Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations 2015Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability 2019International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities 2018Customer relationship management capabilities and social media technology use: Consequences on firm performance 2022The value relevance of digital marketing capabilities to firm performance

Details

Year2009

Typearticle

Published2009-09-14

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations446

Files0 public / 0

ShelfInnovation and Knowledge Management

Identifiers

doi10.1016/j.ijresmar.2009.06.005

openalex_workW2116502024

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