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Douglas W. Vorhies · Study
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Author
Douglas W. Vorhies
19 works
· latest 2018
· 4 institutions
cluster: provisional
Works
19 shown
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Journal of the Academy of Marketing Science
·
2018
·
3 authors
38
citations
Consumer Participation in Cause-Related Marketing: An Examination of Effort Demands and Defensive Denial
Journal of Business Ethics
·
2015
·
5 authors
109
citations
Enhancing Consumers' Affection for a Brand Using Product Design
Journal of Product Innovation Management
·
2014
·
3 authors
92
citations
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Journal of the Academy of Marketing Science
·
2011
·
3 authors
516
citations
The impact of product market strategy-organizational culture fit on business performance
Journal of the Academy of Marketing Science
·
2010
·
3 authors
149
citations
Leveraging firm-level marketing capabilities with marketing employee development
Journal of Business Research
·
2010
·
3 authors
89
citations
Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Journal of the Academy of Marketing Science
·
2010
·
3 authors
389
citations
Linking marketing capabilities with profit growth
International Journal of Research in Marketing
·
2009
·
3 authors
446
citations
Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Strategic Management Journal
·
2009
·
3 authors
354
citations
Market orientation, marketing capabilities, and firm performance
Strategic Management Journal
·
2009
·
3 authors
1,542
citations
Resource–performance relationships in industrial export ventures: The role of resource inimitability and substitutability
Industrial Marketing Management
·
2006
·
3 authors
168
citations
Benchmarking Marketing Capabilities for Sustainable Competitive Advantage
Journal of Marketing
·
2004
·
2 authors
1,626
citations
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study
Decision Sciences
·
2003
·
4 authors
316
citations
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance
Journal of Marketing
·
2003
·
2 authors
720
citations
Product quality alignment and business unit performance
Journal of Product Innovation Management
·
2001
·
2 authors
55
citations
The Capabilities and Perfor Mance Advantages of Market‐Driven Firms: An Empirical Investigation
Australian Journal of Management
·
2000
·
2 authors
247
citations
The capabilities and performance advantages of market‐driven firms
European Journal of Marketing
·
1999
·
3 authors
321
citations
An investigation of the factors leading to the development of marketing capabilities and organizational effectiveness
Journal of Strategic Marketing
·
1998
·
1 author
206
citations
Building a competitive advantage for service firms: measurement of consumer expectations of service quality
Journal of Services Marketing
·
1993
·
2 authors
118
citations