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Long-run effects of price promotions in scanner markets · Study

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ArticleLong-run effects of price promotions in scanner markets

Marnik G. Dekimpe1998

Article1998

Long-run effects of price promotions in scanner markets

Marnik G. Dekimpe · Dominique M. Hanssens · Jorge Silva‐Risso

153 citations·0/0 files stored·Journal of Econometrics

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Economics of Agriculture and Food Markets

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References

1995Estimating long-run relationships from dynamic heterogeneous panels 1981Some properties of time series data and their use in econometric model specification 1992Nonstationarity and Level Shifts With an Application to Purchasing Power Parity 1990Testing for a Unit Root in a Time Series With a Changing Mean 1988Impact of Sales Promotions on When, What, and How Much to Buy 1995Using Cointegration Analysis in Econometric Modelling 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 1995How Promotions Work

Cited by

2017Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition 2004Understanding and managing international growth of new products 2011The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades 2000Time-series models in marketing: Past, present and future 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

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2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in pricesarticle · 9 shared references 1998Outlier robust analysis of long-run marketing effects for weekly scanning dataarticle · 9 shared references 2000The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distributionarticle · 7 shared references 2005Consumer heterogeneity in the longer-term effects of price promotionsarticle · 7 shared references 2005Market response models and marketing practicearticle · 7 shared references 2000Building models for marketing decisions:article · 6 shared references

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Year1998

Typearticle

Published1998-11-01

VenueJournal of Econometrics

ISSN-L0304-4076

Languageen

Citations153

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0304-4076(98)00064-5

openalex_workW2140797833

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2000Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions

2015Forecasting German car sales using Google data and multivariate models