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Chapter 9 Econometric and time-series market response models · Study

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ChapterChapter 9 Econometric and time-series market response models

Dominique M. Hanssens1993

Chapter1993

Chapter 9 Econometric and time-series market response models

Dominique M. Hanssens · Leonard J. Parsons

42 citations·0/0 files stored·Handbooks in operations research and management science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Forecasting Techniques and Applications

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References

1987Co-Integration and Error Correction: Representation, Estimation, and Testing 1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods 1972MONEY, INCOME, AND CAUSALITY 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1987Asymptotic Properties of Least Squares Estimators of Cointegrating Vectors 1980Long memory relationships and the aggregation of dynamic models 1988Impact of Sales Promotions on When, What, and How Much to Buy 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset

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2013Intertemporal efficiency analysis of sales teams of a bank: Stochastic semi-nonparametric approach 1994Marketing Science’s Pilgrimage to the Ivory Tower 2018Best pricing and optimal policy for an inventory system under time-and-price-dependent demand and backordering 2020Maximization of the return on inventory management expense in a system with price- and stock-dependent demand rate 1998Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente

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1995Die Wirkung absatzpolitischer Instrumentebook · 40 shared references 1993Chapter 15 Marketing-mix modelschapter · 26 shared references 2011Determinants of Advertising Effectiveness: The Development of an International Advertising Elasticity Database and a Meta-Analysisreview · 24 shared references 1994Marketing Science’s Pilgrimage to the Ivory Towerchapter · 24 shared references 1993Chapter 6 Market-share modelschapter · 20 shared references 1998Multiple Time Series Analysis of Competitive Marketing Behaviorarticle · 20 shared references

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Year1993

Typechapter

Published1993-01-01

VenueHandbooks in operations research and management science

ISSN-L0927-0507

Languageen

Citations42

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0927-0507(05)80032-5

openalex_workW978646990

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2008On the superiority of pulsing under a concave advertising market potential function