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Marketing Science’s Pilgrimage to the Ivory Tower · Study

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ChapterMarketing Science’s Pilgrimage to the Ivory Tower

Hermann Simon1994

Chapter1994

Marketing Science’s Pilgrimage to the Ivory Tower

40 citations·0/0 files stored·International series in quantitative marketing

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Business Strategies and Management Research

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References

1963The Structure of Scientific Revolutions 1984A resource‐based view of the firm 1984Frames of Mind: The Theory of Multiple Intelligences 1980Macroeconomics and Reality 2006The Core Competence of the Corporation 1976Econometric policy evaluation: A critique 1969A New Product Growth for Model Consumer Durables 1992A National Customer Satisfaction Barometer: The Swedish Experience

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Details

Year1994

Typechapter

Published1994-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations40

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-94-011-1402-8_2

openalex_workW38608337

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2008A case of mistaken identity: theory, practice and the marketing textbook

1993Marketing Science in a Changing Environment