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Chapter 9 Econometric and time-series market response models
16 references·6 citing·39 second hop
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References

  • 1987Co-Integration and Error Correction: Representation, Estimation, and Testing31,983 cited
  • 1969Investigating Causal Relations by Econometric Models and Cross-spectral Methods22,971 cited
  • 1972MONEY, INCOME, AND CAUSALITY3,013 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 1987Asymptotic Properties of Least Squares Estimators of Cointegrating Vectors1,471 cited
  • 1980Long memory relationships and the aggregation of dynamic models1,448 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1990Recent developments in the econometric estimation of frontiers758 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1989Price-Induced Patterns of Competition

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666 cited
  • 1977Causality in temporal systems600 cited
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    • 2013Intertemporal efficiency analysis of sales teams of a bank: Stochastic semi-nonparametric approach45 cited
    • 1994Marketing Science’s Pilgrimage to the Ivory Tower40 cited
    • 2018Best pricing and optimal policy for an inventory system under time-and-price-dependent demand and backordering37 cited
    • 2020Maximization of the return on inventory management expense in a system with price- and stock-dependent demand rate35 cited
    • 1998Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente29 cited
    • 2008On the superiority of pulsing under a concave advertising market potential function16 cited