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U. N. Umesh · Study

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U. N. Umesh

12 works· latest 2017· 2 institutionscluster: provisionalORCID 0000-0003-0725-0160

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i1012

Citations570

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Most cited in this library

Antecedents of the Attraction Effect: An Information-Processing Approach1993 · 231 citations
Outsourcing and Performance in Entrepreneurial Firms: Contingent Relationships with Entrepreneurial Configurations*2008 · 68 citations
Interjudge Agreement and the Maximum Value of Kappa1989 · 67 citations
Shopping Model of the Time‐Sensitive Consumer1989 · 48 citations
Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities*2009 · 39 citations

Works

12 shown

On the significance of statistically insignificant results in consumer behavior experiments

Journal of the Academy of Marketing Science·2017·2 authors

18citations

Multichannels Strategy Implementation: The Role of Channel Alignment Capabilities*

Decision Sciences·2009·3 authors

39citations

Outsourcing and Performance in Entrepreneurial Firms: Contingent Relationships with Entrepreneurial Configurations*

Decision Sciences·2008·3 authors

68citations

A typology of interfirm relationships: the role of information technology and reciprocity

Journal of Business and Industrial Marketing·2008·4 authors

29citations

[Getting ideas to market] Current issues faced by technology entrepreneurs

Communications of the ACM·2007·3 authors

10citations

Creating successful entrepreneurial ventures in IT

Communications of the ACM·2005·3 authors·Open access

13citations

Deal evaluation and purchase intention: the impact of aspirational and market‐based internal reference prices

Journal of Product & Brand Management·2000·5 authors

23citations

Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective

Journal of Market-Focused Management·1997·2 authors

12citations

Antecedents of the Attraction Effect: An Information-Processing Approach

Journal of Marketing Research·1993·3 authors·Open access

231citations

Interjudge Agreement and the Maximum Value of Kappa

Educational and Psychological Measurement·1989·3 authors

67citations

Shopping Model of the Time‐Sensitive Consumer

Decision Sciences·1989·3 authors

48citations

Influence of situational variables on brand-choice models

Journal of Business Research·1988·2 authors

12citations