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Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective · Study

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ArticleDo Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective

Sanjai Bhagat1997

Article1997

Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective

Sanjai Bhagat · U. N. Umesh

12 citations·0/0 files stored·Journal of Market-Focused Management

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Intellectual Property Law Intellectual Property and Patents Corporate Identity and Reputation

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References

1985Using daily stock returns 1981The Role of Market Forces in Assuring Contractual Performance 1969The Adjustment of Stock Prices to New Information 1990Consumer Evaluations of Brand Extensions 2003The Adjustment of Stock Prices to New Information 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1989MANAGING BRAND EQUITY 1977Foundations of Finance.

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Year1997

Typearticle

Published1997-11-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations12

Files0 public / 0

ShelfIntellectual Property Law

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doi10.1023/a:1009779302506

openalex_workW114350596

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